We can make a complete business plan covering all the needed information for the right go/no-go decision. In addition, we can support you with the several other services like investor searching, joint ventures with Brazilian companies, distributor searching or even partnering with us for your product sales.
Marketing Plan
With the market research, we can detail the scenario of competitors, prices, type of product and promotion. This plan includes the definition of the most appropriate distribution channels and its commissioning, pricing strategy based on market share and margin desired contribution, sales targets and other important settings for business success. This planning is done in conjunction with the manufacturer.
Market Research
We carry out a complete market research, specialized and focused on the Brazilian environment. This research will be the basis for building a marketing plan, which will include a feasibility study for the sale of products and solutions in Brazil.
Tax Planning
The Tax planning is extremely important and critical to the success of the operation, since the Brazilian tax legislation presents very complex variables. An example of this complexity are exceptions granted in the importation of specific products in some states of the country. In some product categories (NCM), the Brazilian government grants reductions and/or exemptions on the Import Tax (II) due to the absence of a National Manufacturer (Ex Tarifario).
Regulatory Affairs - Planning & Management
Based on the financial feasibility study, we established the Regulatory study and verification identifying all the products and solution registration needs to obtain authorization to be sold in the country. Depends on each type of product, we may have to register and/or certify in regulatory bodies such as ANVISA, ANATEL and the Brazilian Ministry of Labor. The MSH works the whole process together with its specialist partners, providing reports of each stage, with total transparency and tranquility to the foreign customers.
Importation and Nationalization
We have a structure of expert partners with much experience in the importing and nationalizing process of medical equipment and devices, defining the best tax classification and freights that are more adequate due to cost and time. This experience is extremely relevant when there is a complex process with various stages and specific rules. The MSH presents to its customer abroad, all the costs involved in this step, in a clearly and objectively way, providing security and transparency.
Stock and Logistics Management
Depending on the product, you may have to keep it and store it in stock within the country, as well as the entire logistics process of delivery to the customer. The MSH can offer through logistics partners, the entire structure for handling and delivering appropriate.
Sales Management
MSH manages sales in Brazil for its clients Foreign manufacturers. After building all the market planning and development of Go to Market, we manage the sales process through CRM tools, building a dynamic sales funnel, able to provide transparency of the business volume in the country. We act as a master commissioned sales representative for the whole country.
Sales Channel Building
The biggest challenge to develop a efficiently market is to have the more appropriate Sales Channel to your product profile, solution or market that is acting. The biggest MSH specialty is building a sales structure for the foreign manufacturer, using the best strategy of the knowledge base and relationship with market of our Sales Representatives. This means choosing the best Representative in each region, as each product and solution developed. Our strategy also seeks to eliminate conflicts of interest by product line, since in Brazil Sales Representatives may have more than 10 brands in their portfolio for each region. We have a database with more than 500 sales representatives mapped out in the different areas of health.
Service Management
The MSH can operate throughout the Customer Service cycle, from installation to repair during the warranty or after. We are able to build and manage your Customer Service Channel using our knowledge of service channels in the country. In the same way, we work focused on customer satisfaction, ensuring that the sales team will have a favorable environment for the next negotiation. For this we use a service escalation tool.